The Five Key Objectives on a take-order project

When you raise funds by taking orders for products from a catalog or
a brochure, there are two key "numbers" that you need to consider
carefully--the percentage of group members that actually take orders
and the number of items sold by each participating member. The
higher these two numbers, the more money you will raise.

We suggest that, for an elementary school, middle school, or sports
league that there are five objectives that are essential for success:

1. Get the brochure packet into the bookbag, backpack, or gear bag on launch day.

2. Get the brochure packet out onto the kitchen table that night.

3. Get Mom to buy 3 things the first day. (Hint: the brochure needs
to include 3 things that Mom is going to want to buy.)

4. Make it attractive for parents to sell at work.

5. Get everything turned in on time.

If you are collecting with the order that's about it. If you are
distributing and then collecting at the end, add a sixth-- get all
the money turned in on time.

Now that you have your objectives, the next "job" is to devise ways
to promote each of these objectives or "behaviors."